Empowering MSMEs in Romania: Transforming Agricultural Finance

Discover how Agricover Credit, part of the Agricover Group in Romania, is empowering MSMEs in Romania, transforming agricultural finance, and supporting rural development. In this insightful video, Veronika Giusti Keller, Head of Impact Management, and Yann Groeger, Regional Director Africa and Latam, Deputy CCO from BlueOrchard, discuss the vital role of financial inclusion and empowering MSMEs in Romania and other emerging markets. Learn about the challenges faced by Romanian farmers, innovative digital solutions like the “My Agricover” platform, and tailored support for MSMEs in Romania. Find out how direct engagement, education, and technology are advancing MSMEs in Romania and driving positive change for agriculture and rural communities.

Advancing MSMEs in Romania Through Financial Innovation

For over 25 years, BlueOrchard has prioritised empowering MSMEs in Romania and beyond by promoting financial inclusion in underserved regions. Financial inclusion is a cornerstone of economic growth, job creation, and stronger livelihoods for low-income populations. Supporting MSMEs in Romania is of particular importance, given that agriculture employs 23% of the nation’s workforce—the highest percentage in the European Union.

Despite this, a significant financing gap still exists for MSMEs in Romania, especially for small and medium-sized farms. Agricover Credit is central to empowering MSMEs in Romania through tailored financial solutions like working capital and investment loans. These offerings are aligned with the cash flow cycles specific to Romanian agriculture. Insurance and hands-on education further support MSMEs in Romania by enhancing their risk management and long-term sustainability.

Digital Solutions: Supporting MSMEs in Romania’s Rural Communities

The launch of “My Agricover” has further demonstrated commitment to empowering MSMEs in Romania. This fully digital platform simplifies finance and includes Romania’s first farmer-focused credit card, helping MSMEs in Romania embrace innovation. Agricover’s 200-strong expert team further ensures MSMEs in Romania benefit from ongoing guidance, technology adoption, and responsive service.

By the end of 2024, Agricover Credit had served more than 4,300 clients, with 80% residing in rural regions, and achieved a 96% customer satisfaction rate. Through technology, education, and community engagement, Agricover Credit is consistently empowering MSMEs in Romania and enhancing the future of rural communities.