This is My Story – Viter Peña

28/05/2021 Blog

2021 is a very special year for BlueOrchard as we celebrate our 20th anniversary. Throughout 2021 we will be sharing with you some of the encouraging entrepreneurial stories, personal dreams, and insights into the lives of families around the globe who are struggling and fighting against adversity every single day.

Our fifth story is about Viter Laban Peña from Peru.

Viter Peña is the owner of two grocery stores in the Ex Terminal Pesquero market located in Piura, Peru. His is from the province of San Ignacio, in Peru’s northern highlands, and fifteen years ago he decided to start his own small business of spices and drinks

Viter, what motivated you to start your business?

I was raised around agriculture, harvesting coffee in San Ignacio, Cajamarca. Life was too difficult there, so I decided to move to the city and start my own business – looking for better opportunities and to improve my health.

How did you start your business, when you arrived in Piura?

I started with 400 soles (around USD 120). It was enough for a small table with a few products, mainly spices and drinks – soda and water. Then I started to add more products with the intention to include a wider range of groceries. Eventually, I decided to buy my own stand in the market.

Find the full interview and other 11 stories in our anniversary book “This is My Story”, available on Amazon. From more than 200 million individual stories over the past 20 years, This Is My Story uncovers the stories of twelve entrepreneurs from four continents, who put a small amount of money to work in a big way.